marketingtechoutlook
Leveraging Technology in Targeted Marketing Efforts

Leveraging Technology in Targeted Marketing...

By : Keith Pellerin, VP-Product Management & Innovation, Aflac
Understanding the

Understanding the "Customer of the Future" to...

By : Suzi McNicholas, VP-Marketing, Source Technologies
From Madmen to Modern Marketers

From Madmen to Modern Marketers

By : Clay Stobaugh, EVP & CMO, John Wiley and Sons [NYSE: JW.A]
Array

Piloting New Ways of Modern Marketing

By : Chris Hummel, CMO & EVP, Schneider Electric
B2B Marketing Targets the Business Buyer

B2B Marketing Targets the Business Buyer

By : Juergen Brock, CMO, Fujitsu
The Rise of the CIMO - and other operational managers assuming control of IT spend

The Rise of the CIMO - and other...

By : David Hatch, CMO, IANS
Eight Steps to Becoming a Data- Driven Organization

Eight Steps to Becoming a Data- Driven...

By : Ashley Stirrup, CMO, Talend
Four Key Takeaways for Multilingual Success in Contact Centers

Four Key Takeaways for Multilingual Success in Contact Centers

By : Tom Tseki, VP & GM, GeoFluent & Customer Care Solutions, Lionbridge [NASDAQ:LIOX]
Little Data
Little Data By : Jerry W. Thomas, President & CEO, Decision Analyst
How to Track and Validate Website Sales Leads by Marketing Channel

How to Track and Validate Website Sales Leads...

By : Matt Cannon, Director-Web Services, Straight North
The Machines that Make us More Human

The Machines that Make us More Human

By : Andrea Reichenbach, Senior Director-Marketing Strategy, Acxiom
The Convergence of Content, Design, and Technology

The Convergence of Content, Design, and Technology

By : Michael Eisenreich, Global Head-Content, Creative & Digital Marketing, Bloomberg LP