marketingtechoutlook
Leveraging Technology in Targeted Marketing Efforts

Leveraging Technology in Targeted Marketing...

By : Keith Pellerin, VP-Product Management & Innovation, Aflac
Understanding the

Understanding the "Customer of the Future" to...

By : Suzi McNicholas, VP-Marketing, Source Technologies
From Madmen to Modern Marketers

From Madmen to Modern Marketers

By : Clay Stobaugh, EVP & CMO, John Wiley and Sons [NYSE: JW.A]
Array

Piloting New Ways of Modern Marketing

By : Chris Hummel, CMO & EVP, Schneider Electric
B2B Marketing Targets the Business Buyer

B2B Marketing Targets the Business Buyer

By : Juergen Brock, CMO, Fujitsu
The Rise of the CIMO - and other operational managers assuming control of IT spend

The Rise of the CIMO - and other...

By : David Hatch, CMO, IANS
Eight Steps to Becoming a Data- Driven Organization

Eight Steps to Becoming a Data- Driven...

By : Ashley Stirrup, CMO, Talend